Best creator platforms for paid brand deals
Brands pay creators through native programs, marketplaces, UGC platforms, and sponsorship desks. We rank 16 of them by what a deal pays, who gets in, and what you give up. Then we show you what to charge and what to sign.
See the 2026 rankingPrice a deal
Updated October 21, 2026. Independent since 2016, unsponsored, and every fact verified against the platforms' own pages. Our independence statement
Any Brand, Inc.Creator partnerships
Pay to the order ofYou, the creator$1,250.00
One thousand two hundred fifty and 00/100dollars
Memo1 TikTok, 30 days paid usage, no exclusivity
Authorized signature
Short answer
The best creator platform for paid brand deals in 2026 is TikTok One, if you post on TikTok. It opens brand projects at 1,000 followers, pays inside the app except on invite-link projects, and TikTok says it takes no cut.Collabstr ranks second and is the best open marketplace, with no published follower minimum and escrow on every order, though it keeps 15%. For videos a brand posts on its own accounts, start with Billo. For YouTube, newsletter, and podcast sponsorships, use Passionfroot. Shopping creators who already earn commission should look at Amazon Influencer Program and Creator Connections.
The 2026 ranking
Every score comes from each platform's published terms, fees, and eligibility rules, weighted the same way for all 16. Click a name for the full review and sources.
| Rank | Platform | Who can join | What you give up | Score |
|---|---|---|---|---|
| 1 | TikTok OneNative programTikTok creators with at least 1,000 followers who want to pitch for paid brand projects without an agent. | 1,000 followers for brand projects, plus 18+ | No creator fee in TikTok's help pages. TikTok said in September 2026 that One Pay takes no cut. | 7.3/10 |
| 2 | CollabstrMarketplaceCreators who want brands to buy priced packages straight from their profile, with the money held in escrow first. | None published. Every profile is reviewed and not all are approved | Free to join. Collabstr keeps 15% of each order payout. | 6.6/10 |
| 3 | PassionfrootSponsorship deskB2B creators who want a booking page, invoicing, and inbound sponsor requests from tech and business brands. | None published. Marketplace listing requires passing a B2B vetting review | Free. 0% on deals you source, 15% on deals from Passionfroot's network | 6.4/10 |
| 4 | Popular PaysMarketplaceUS-based creators who want to name their own fee on brand gigs and keep all of it. | None platform-wide. Each gig lists its own follower requirement, and you must be 18+ | Free to join. Creators keep 100% of their fee. Brand fees are added on top. | 6.4/10 |
| 5 | BilloUGCCreators in the US, UK, or Canada who can film clean product videos and want flat per-video pay without a follower count. | None. 18+ and an approved video pitch | Free to join. Billo takes no cut of the published payout. | 6.3/10 |
| 6 | InsenseUGCUGC creators in the US, UK, Canada, Australia, New Zealand, or the EU who want paid briefs with the money held up front. | 1,000 followers and 1,000 average views on Instagram or TikTok, or a UGC-only portfolio | No fee on earnings, per the help center. A $3 bank fee on withdrawals under $50. | 6.3/10 |
| 7 | #paidMarketplaceCreators in the US or Canada with 10,000 or more followers who want brand campaigns with paid usage rights on top. | Typically 10,000+ followers and 1.5%+ engagement, with a public Instagram or TikTok | Free to join. The creator terms list no commission on your rate. PayPal fees apply if you use PayPal. | 6.2/10 |
| 8 | AgentioSponsorship deskYouTube creators who want inbound integration offers with rates and deadlines set, and no invoicing. | None published. Access is by waitlist | Free. Brands pay Agentio's 20% campaign fee | 6.2/10 |
| 9 | Amazon Influencer Program and Creator ConnectionsAffiliate plus collabsProduct reviewers and how-to creators whose audience already shops on Amazon. | None published. Needs a qualifying YouTube, Instagram, TikTok, Pinterest, or Facebook account. | No creator fee listed. You earn 0% to 10% commission by product category. | 6.2/10 |
| 10 | AspireMarketplaceCreators with 1,000 or more followers who will apply to many campaigns and want to keep 100% of each fee. | 1,000 followers on any one platform, per Aspire's marketplace FAQ. Brands can set higher bars per campaign | Free to join. Aspire takes no percentage of creator payments. | 6.2/10 |
| 11 | Instagram creator marketplaceNative programInstagram creators with a creator or business account who want brands to message them with a rate already attached. | Professional account. Meta's public pages list no follower minimum. | No creator fee listed by Meta. | 6.2/10 |
| 12 | JoinBrandsUGCBeginner UGC creators in the five supported countries who want many small jobs and a clear level system to climb. | None for UGC. Posting jobs need 50 TikTok posts or 50 Instagram Reels | Free plan pays a 20% fee on job earnings. Creator Pro, at $49.95 a month, pays 15% | 5.9/10 |
| 13 | ShopMyAffiliate plus collabsCreators who already recommend products and want commission, gifting, and flat-fee Opportunities in one dashboard. | Typically 1,000 followers, reviewed case by case | Free. ShopMy keeps 18% of commission, or bills the brand instead | 5.7/10 |
| 14 | YouTube Creator PartnershipsNative programYouTube Partner Program creators in a supported country who want inbound sponsorship inquiries without paying an agency. | YouTube Partner Program membership, plus 18+. The full program needs 1,000 subscribers. | No fee listed. Brands pay you directly, so YouTube takes no cut. | 5.7/10 |
| 15 | LTKAffiliate plus collabsLifestyle creators who already post outfit, beauty, or home finds most days and want commission plus campaign invitations. | Over 5,000 followers on at least one platform | Free to join. LTK does not publish its share of commissions | 5.0/10 |
| 16 | Snapchat creator marketplaceNative programVerified Snap Stars who want brands and agencies to find them through Snap's partner tools. | Snap Star status. Snap publishes no follower number. | No fee published. Snap Star verification is free. | 4.3/10 |
Pick by how you make content
- Small accounts
No follower minimum, or one you can hit this year.
- UGC creators
Get paid for videos brands post, not you.
- YouTube sponsorships
Integrations and dedicated videos, booked and paid.
- TikTok brand deals
TikTok One and the marketplaces that book TikToks.
- Instagram brand deals
Reels, Stories, and partnership ads.
Head to head
The money side of a deal
Finding a deal is half the job. These guides cover pricing, contracts, rights, disclosure, and getting paid.
- How to get paid brand deals
A step-by-step plan for small creators to land a first paid brand deal, covering proof, media kits, where deals come from, pitching, pricing, and delivery.
- How much to charge for a brand deal
How to price a brand deal from your average views, what published benchmarks say per platform, and how much to add for usage rights, ads, and exclusivity.
- How to pitch brands (with email templates)
How to find the right brand contact, when to pitch, what to write, and when to follow up, with three copyable email templates for small creators.
- What to put in a creator media kit
What goes in a creator media kit, which stats brands ask for, how to define engagement rate, and what to leave out, using native analytics screenshots.
- Brand deal contract checklist
A clause-by-clause checklist for your first brand deal contract, with sample wording to request for payment, kill fees, usage rights, and exclusivity.
- Usage rights, whitelisting, and Spark Ads explained
What organic usage, paid usage, Meta partnership ads, and TikTok Spark Ads codes let a brand do, how long to grant each, how to price it, and how to revoke it.
- How to disclose sponsored posts
How to disclose sponsored posts under the FTC Endorsement Guides: which words work, where to put them, and how Instagram, TikTok, and YouTube tools fit in.
- How to spot a fake brand deal
The fake brand deal patterns aimed at creators, from impersonation emails to fake checks and malware briefs, how to verify a brand, and where to report a scam.
- How to invoice brands and get paid on time
How creators invoice brands, set net-30 terms, deposits, and late fees, chase unpaid invoices, and handle US tax forms like the W-9, 1099-NEC, and 1099-K.
Questions about brand deal platforms
What is the best platform for getting paid brand deals?
TikTok One ranks first on our list with 7.3 out of 10, followed by Collabstr and Passionfroot. The right pick depends on your follower count and format, so check the "who can join" column before you apply. See how we score.
Can you get paid brand deals with a small following?
Yes. UGC platforms pay for videos that brands post on their own accounts, so your follower count matters less. Open marketplaces also accept creators with no minimum. See the best platforms for small accounts.
How much should I charge for a brand deal?
Price on average views, then add separate fees for usage rights, paid ads on your content, and exclusivity. Our rate guide shows published benchmarks by platform, and the rate calculator turns your numbers into a starting quote.
Do brand deal platforms take a cut of what I earn?
Some do. Most platforms we review list no cut of your fee, while a few keep a share of each order or commission: Collabstr 15%, JoinBrands 20% on its free plan, ShopMy 18% under its standard model, and Passionfroot 15% on deals from its network. The "what you give up" column in our ranking shows each platform's fee in its own words.
Is Paid Brand Deals paid by the platforms it ranks?
No. Paid Brand Deals is fully independent and nothing on it is sponsored. No platform or brand owns, funds, or pays us, there are no affiliate links, and no company paid for or approved any review, ranking, or research. Scores come from published terms and the weights on our methodology page. Read our independence statement.